Work
Enwave 20th Anniversary Video
Tasked with creating a video to celebrate 20 years of Enwave’s Deep Lake Water Cooling System in Toronto, we created an impressive recap of the immense impact this technology has had on the city’s infrastructure and the environment as a whole.
Agency: The Turn Lab
Creative Director: Scott Couture
Copywriter: Mary McDonald
Mattamy Homes Feature on NextHome.ca
From a cover to a double-page spread to an editorial, our job was to communicate what Mattamy does best through both short- and long-form print/digital assets. Read the full editorial here.
Agency: The Turn Lab
Designer: Karolina Gacek
Copywriter: Mary McDonald
Share the Road PSA
Opening with a lighthearted premise to draw viewers in, we drove home the serious consequences of not abiding by the 1 metre passing rule in this PSA for Share the Road. The spot aired on select TV stations and in paid media ads.
Agency: The Turn Lab
Creative Director: Scott Couture
Copywriter: Mary McDonald
Just Meeting Rooms Informational Video
For the moments when someone asks “What IS Just Meeting Rooms?” We created a quick, digestible video that explains the basics of the “Airbnb of meeting rooms” through simple animation and a charming voiceover.
Agency: The Turn Lab
Creative Director: David Adams
Senior Art Director: Chris Abbott
Copywriter: Mary McDonald
Mattamy Homes Brand Campaign
The tagline “Homes Made for the Real You” was brought to life through the stories of real Mattamy homeowners, told in their own words and shot in their own homes. Through real people, we were able to showcase a variety of home types and various journeys to homeownership.
Agency: The Turn Lab
Creative Director: Malina Kaija
ACD Copy: Mike Dineen
ACD Design: Scott Couture
Art Director: Alex Quigley
Copywriter: Mary McDonald
Strategy Tiana Noce
theturnlab Holiday Video - Concept and Script
Given the challenge of creating a starry, inspiring and non-secular holiday client gift, I turned to a personal favourite theme of astrology. The video features theturnlab team members of all sun signs and messaging that inspires the viewer to reflect on their year while thanking them for choosing to spend some of it working with TTL.
Creative Director: Kelley Doris
Art Director: Alex Quigley
Copywriter: Mary McDonald
Video Animation: Apoorva Chugh
Caesarstone Canada - Outdoor Collection Blog
Written to promote Caesarstone’s collection of elements-braving quartz countertops, this blog blends information about the groundbreaking release with design inspiration for your outdoor space. Read the full blog here or here.
Agency: Community Agency
Copywriter: Mary McDonald
Debut Condos - Script
A finalist for Best Long Video at the 2021 BiLD Awards, I focused this script on Barrie’s recent transformation while drawing comparisons to the Toronto lifestyle and housing market.
Agency: Community Agency
Copywriter Mary McDonald